September 28, 2021Ep 29: Building a Repeat and Referral Brand for 2 years
"I wanted to build a brand that is more than just a luxurious lifestyle. I want people to see more a family-oriented brand, a home.”
- Jon Van Geest
Jon has been doing real estate business for 11 years already. Last year, he was able to launch Van Geest Group, his very own real estate agency. Despite the initial hurdles they faced because of the pandemic, Jon and his team were able to push through and build momentum.
“It was a humbling experience.. Trust the process, all of the work we’ve done and all our branding sort of worked until we kind of hit our key demographics.”
Repeat and referrals in real estate are the least expensive but most valuable opportunities for realtors. One must establish a great presence to reconvert clients and their referrals. How can you start it? Build your brand and systems.
Main Topics:
Jon before real estate: an aspiring musician
His entrance to real estate
Branding
Van Geest Group as the “Repeat and Referrals” Brand
Following systems: “You’re disciplined when you’re passionate.”
His goals for his team: 400 transactions a year
“When you're passionate, it doesn’t feel like work.”
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